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News

2XU Athletes Gear up for IM World Champs in Kona this Sat!

WIth only five sleeps until the mighty IRONMAN® World Championships (Kona, Hawaii) for 2011, we're wishing all our competing 2XU Ambassadors a HUGE best of luck in their final days leading to the race.

As the new Official Compression Partner of World Triathlon Corporation’s (WTC) global IRONMAN® Series, we're thrilled to be supporting a host of our elite international Ambassadors in their participation in this weekend's spectacular event.

WTC’s Chief Sales Officer Mike Pine is delighted to have 2XU on board in a formal capacity this year.

“We’re excited to partner with 2XU, a premier brand at the forefront of the industry,” Pine says, “The quality and technology of the 2XU product will support our participants in their pursuit of peak performance.”

As the Official Compression Supplier of IRONMAN® and IRONMAN® 70.3 events and Official Performance Apparel Supplier of the highly acclaimed international Triathlon team teamTBB, 2XU will be seen throughout this epic annual World Championship event.  Driven by a relentless company mission to enhance human performance, 2XU is the ideal brand to partner with a race so synonymous with incredible feats of human endurance.

“Working with the world’s finest athletes and sporting institutes is integral to 2XU’s high performance formula,” says Director of Sales and Marketing, Aidan Clarke, “We’re thrilled to have such a strong roster of names supporting our brand.”

Among those slated to prepare, race and recover in the brand’s compression performance apparel is 2XU triathlete and ten-time New Zealand IRONMAN® champion Cameron Brown.

“Well I've arrived into Kona in good shape and now the count down is on for Saturday's race," said Brown.

"I've spent the entire buildup in New Zealand - the training has been tough some days having to cope with Auckland's spring weather but there's nothing like sleeping in your own bed, eating your own food and training back home...although it's nice to be back training in the 28c water temps and riding and running with only one layer of clothing on instead of the usual four!"

teamTBB Germany’s Caroline Steffen and recent Swiss Sportswoman of the Year for 2011 agrees.

“Whether it’s swimming, running or cycling, I love all the apparel,” says Steffen.  “As an added bonus, it looks just as good as it performs.”

From teamTBB USA, local hero Mary Beth Ellis will line up on October 8.

Thanks to her recent qualifying run of three IRONMAN® wins in less than seven weeks, Ellis can’t wait for the gun to go off.

"It’s been a long road,” says Ellis, “My path to Kona hasn't been easy but sometimes having to fight for it makes it even sweeter.  I’m excited to put my racing skills to the test on the challenging lava fields of Hawaii and hope to perform at my best against the top female athletes in the world." 

Another strong 2XU clad contender is Michael (Michi) Weiss who finished an impressive 4th in the recent IRONMAN® 70.3 World Championships in Las Vegas.  2XU Ambassadors Nina Pekerman and Matan Kassif of Israel, Edward Hawkings of Dubai plus Uli Nieper and Reinhold Humbold, multiple World Champion age-grouper, of Germany will also be racing.   

Stay tuned for more 2XU Kona updates and watch Cam Brown on TV3 now!

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